Uttir

UTM Builder

Add UTM campaign parameters to any URL so you can track traffic sources accurately in Google Analytics.

UTM Builder — UTM parameters are small text tags you append to a URL so your analytics tool can tell exactly where a visitor came from: which email, ad, social post, or newsletter sent them your way. This builder takes a normal link and turns it into a fully tagged campaign URL in seconds.

Your URL and campaign details are processed entirely in your browser. Nothing is sent to a server.

What is utm builder?

UTM parameters are small text tags you append to a URL so your analytics tool can tell exactly where a visitor came from: which email, ad, social post, or newsletter sent them your way. This builder takes a normal link and turns it into a fully tagged campaign URL in seconds.

Every link is built locally in your browser, so there is no risk of your campaign data being logged by a third-party tool. Paste the finished URL into your emails, ads, or posts and watch your sources separate cleanly in Analytics.

How to use it

  1. Enter the destination URL

    The full address of the page you want to track, including https://.

  2. Fill in your campaign details

    Source (e.g. newsletter), medium (e.g. email), and campaign name (e.g. summer_sale) are required; term and content are optional.

  3. Copy the tagged URL

    The builder produces a ready-to-use link with all UTM parameters appended.

Examples

Tag an email campaign

A newsletter link that separates email traffic from every other channel.

https://example.com/shop

Result: https://example.com/shop?utm_source=newsletter&utm_medium=email&utm_campaign=july_sale

Frequently asked questions

Related tools

Slug Generator

Turn any title into a clean, URL-safe slug: lowercase, hyphenated, diacritics removed.

Email Signature Generator

Create a professional HTML email signature with your name, role, and contact details in seconds.

QR Code Generator

Turn URLs, text, and Wi-Fi details into scannable QR codes you can download as PNG or SVG.

URL Encoder

Percent-encode text for safe use in URLs — as a query value or a full URL.